About Tyre Reviews

Founded in 2006 by Jonathan Benson, Tyre Reviews has a singular mission: to provide drivers worldwide with unbiased, data-driven tyre information they can trust. We're committed to transparency, objectivity, and scientific testing methodologies that empower consumers to make safer, more informed decisions.

The Leading Independent Voice in Tyre Testing

With over 6 billion miles of user-submitted tyre data, 400+ scientific tyre tests, and a presence across North America and Europe, Tyre Reviews has become the world's most trusted source of independent tyre information. Our websites in multiple languages attract more than 3 million monthly visitors, and our YouTube channel features the most-watched tyre content globally with an average of 400,000 views per video.

Key Milestones

  • 2006: Founded as the first user-generated tyre review platform
  • 2014: Expanded to multiple language sites, including German and French
  • 2017: Launched YouTube channel, quickly becoming the most-watched tyre content online
  • 2019: Conducted first independent comparative tyre test
  • 2023: Reached milestone of 5 billion miles of user-submitted tyre data

Our Testing Methodology

Having trained with multiple tyre companies, Tyre Reviews employs industry leading tyre testing methodology, and conducts all tests under controlled conditions:

  • Controlled Testing: Our tests use industry leading proving grounds, the only places in the world you can test tyres in controlled environments, using standardized methodologies
  • Data-Driven Results: We employ precision equipment to measure performance factors including braking distance, lateral grip, rolling resistance, and wear rates
  • Transparency: All testing parameters and conditions are fully disclosed with each review
  • Independence: Where possible we purchase all test tyres anonymously at retail to ensure manufacturers cannot provide "optimized" samples. Failing that, we randomly cross check submitted tyres to ensure consistency.

How We Maintain Independence

Our business model is built to preserve our independence and integrity:

  • We never accept payment for reviews or test results
  • When we use affiliate links, they never influence our rankings or recommendations
  • Our advertising and content operations are strictly separated

Our Reach and Impact

Today, Tyre Reviews influences tyre purchases across multiple continents:

  • 3,000+ tyre patterns reviewed and tested
  • 400+ expert tyre tests analyzed
  • 45+ countries where drivers regularly consult our content
  • An estimated 12 million purchase decisions influenced annually

There is no one bigger globally than Tyre Reviews for independent tyre testing.

Connect With Us

We are always happy to discuss tyres, testing methodologies, or industry trends. Contact us at hello@tyrereviews.com, via Instagram, or our contact page.

Business Information

Tyre Reviews is registered as Tire Reviews LLC in Utah, USA.

Learn more about our ethical standards and website terms.