About Tyre Reviews
Independent tyre testing since 2006, cited by Michelin, Continental, Pirelli and Goodyear: our own instrumented tests, 1,000+ expert tests and owner reviews.
On this page
Tyre Reviews is an independent tyre testing publication, founded in 2006 by Jonathan Benson. We run our own instrumented tyre tests at professional proving grounds, keep a database of tyre tests published around the world, and collect reviews from the drivers who own the tyres.
Our test results are cited by Michelin, Continental, Pirelli, Goodyear, Bridgestone, Hankook, Nokian Tyres and other tyre makers as independent evidence of how their tyres perform, and the European Commission names Tyre Reviews among its sources in a 2026 regulation. Jonathan has been featured as a tyre expert on BBC Radio 4, in Top Gear Magazine and in MotorTrend.
"In Europe, tyres are evaluated by several independent reviews such as ADAC, Auto Bild and Tyre Reviews."
Michelin
"Tyre Reviews, a leading source of independent tyre information."
Goodyear
"Tyre Reviews' trusted voice and vast reach among consumers will help amplify the critical importance of tyre safety and maintenance."
Stuart Lovatt, Chair of TyreSafe
Our mission
Tyre Reviews exists to give every driver the kind of tyre performance data that used to be available only to the industry. When Jonathan Benson started the site in 2006, there was very little independent tyre information online. Drivers had no reliable way to compare tyres before buying, and a poor choice is measured in braking distances, not just money.
That problem led to an early user-generated tyre review site, and it still shapes everything we do. Today Tyre Reviews combines comparative testing at professional proving grounds with a large database of real-world feedback from drivers: over 6 billion miles of owner tyre data covering every major brand.
Our websites serve drivers across Europe and North America in seven languages, and the Tyre Reviews YouTube channel has over 90 million views and 300,000 subscribers, with each video watched around 500,000 times on average.
Recognised by the industry
The clearest test of an independent tester is whether the industry treats the results as evidence. Nine tyre manufacturers cite Tyre Reviews results on their own websites, alongside established publications such as Auto Bild, ADAC and evo, and several also use them in annual reports, investor presentations and advertising.
Lists Tyre Reviews on michelin.co.uk among the test publications "fully independent of Michelin", with ADAC, Auto Bild, Auto Express and evo, and shows "Tyre Reviews - Highly Recommended" badges on its product pages.
Quotes Jonathan Benson by name in press releases, including the one on the AllSeasonContact 2 winning our 2024 all-season tyre test, and its 2025 Annual Report cites the PremiumContact 7's win in a Tyre Reviews summer tyre test.
Its head of sales for Southeast Europe also cited the AllSeasonContact 2's Tyre Reviews win in a June 2024 interview published by the Hungarian Tire Association.
Publishes pages on pirelli.com for its Tyre Reviews test wins, and press releases through press.pirelli.com, including one in April 2026 that quotes Jonathan Benson on the P Zero Trofeo RS.
Its 2024 and 2023 annual reports credit Tyre Reviews results, and its results presentations to investors show our test winner badges.
Runs a Tyre Reviews ratings page on its European website, describing us as "a leading source of independent tyre information", and educational videos made with Jonathan Benson appear on 26+ of its country sites.
Its Eagle F1 SuperSport page adds that this is "due to its reliable reviews providing an impartial guide to tyres", and a 2020 Goodyear article recommends Tyre Reviews as "perfect for anyone looking to develop their understanding of tyres".
Counts our 2022 winter tyre test among the Blizzak LM005's test wins in its press releases, and used our Highly Recommended badge in a 2025 print advert for the Turanza All Season 6.
Shows Tyre Reviews awards, Test Winner and Highly Recommended, on product pages on its country websites, from the US and Germany to Poland, Italy and France.
Its third-quarter 2020 report to investors describes Tyre Reviews as "a leading source of independent tire information", and its 2025 technology presentation shows two of our badges.
Lists Tyre Reviews results among its test successes and on its product pages, and an article on its North American site quotes Jonathan Benson on the Hakkapeliitta 10's ice braking.
Its Capital Markets Day presentation in February 2026 shows our 2025 all-season test winner badge for the Seasonproof 2, on a slide headed "Independent tests confirming our premium performance".
Shows our 2023 UHP Winter Test Highly Recommended badge for the Vredestein Wintrac Pro in its FY24 investor presentation, among the brand's podium places in independent tests.
Quotes our verdict on the Azenis FK510 on falkentyre.com, "you gain in savings but don't sacrifice anything else", with a link to our test video.
Tyre retailers including Black Circles, Halfords, National Tyres, HiQ and Oponeo also show our awards and test results in their product listings and buying advice.
TyreSafe, the UK tyre safety charity, announced a partnership with Tyre Reviews in November 2024 to share its safety campaigns with our readers, and lists us among its media partners.
Cited by regulators, researchers and the press
Our tests and data are also used outside the tyre industry, by public bodies, researchers and the motoring press. Who cites Tyre Reviews lists every source, each linked to the original.
The Commission's 2026 anti-dumping regulation on car and light truck tyres from China names Tyre Reviews among the specialised websites it used to classify tyre brands into tiers.
A draft preparatory study for the Commission's tyre ecodesign rules uses our comfort rating as its example, and researchers at its Joint Research Centre have analysed our data on tyre wear and tyre noise.
The EU-funded LEON-T project analyses our test data alongside Auto Bild's and the ADAC's, and theses at Cardiff University, Brno University of Technology and Vilnius Gediminas Technical University draw on our reports.
Motor1, Jalopnik, Carscoops, Road & Track and evo have reported our tests, as have publications writing in 12 languages, and Popular Mechanics based its winter tyre recommendations on our data.
How we test tyres
Our method follows the same principles tyre manufacturers and the major European test publications use. Jonathan trained with several tyre manufacturers before starting the Tyre Reviews testing programme, and every test is designed to give repeatable, comparable results.
Our comparative tests run at professional proving grounds, with controlled surfaces, controlled water depths for wet testing and calibrated measuring equipment. We test across Europe and North America, including Utah Motorsports Campus, our base for US high-performance, track and off-road testing.
We measure braking distances, lap times, grip, aquaplaning, noise and comfort with calibrated equipment, with rolling resistance and tread wear measured by specialist laboratories, and publish every measured result alongside the subjective assessments.
We test in the dry, the wet, on snow, on ice and off road. Summer, winter, all season, all weather and all-terrain tyres are each tested in the conditions that matter for how they are used.
Wherever possible we buy test tyres anonymously from retailers, so a manufacturer cannot supply hand-picked samples. When tyres are supplied directly, we check them against tyres bought at retail.
How we stay independent
Our testing is only worth anything if it is independent, and the business is set up to protect that.
- No pay-for-play. We have never accepted payment for a review or a test result, and we never will.
- Tyres bought anonymously. Test tyres are bought at retail wherever possible, and supplied tyres are checked against retail stock.
- Advertising kept apart. Advertising and editorial are completely separate, and affiliate links never influence results, rankings or recommendations.
- Checked from outside. Michelin, Continental, Pirelli, Goodyear and Hankook cite our results on their own websites. They would not reference a source they believed they could influence.
The full rules, including how test hosting, travel, review samples and award licensing work, are in Ethics and independence.
Milestones
- 2006
Jonathan Benson launches Tyre Reviews, an early user-generated tyre review site.
- 2014
Language editions across Europe, including German and French.
- 2017
The Tyre Reviews YouTube channel launches.
- 2019
The first fully independent Tyre Reviews comparative tyre test is run and published, and Goodyear quotes Jonathan Benson by name in its press release on the Eagle F1 SuperSport's win.
- 2020
Pirelli and Continental begin citing Tyre Reviews results in their press releases, and Hankook's report to investors describes Tyre Reviews as "a leading source of independent tire information".
- 2022
Continental quotes Jonathan Benson by name in its press communications.
- 2023
Michelin lists Tyre Reviews alongside Auto Bild, ADAC and evo as an independent test source.
- 2024
A US testing base at Utah Motorsports Campus, tire-reviews.com for North American drivers, and a partnership with TyreSafe, the UK tyre safety charity.
- 2025
The YouTube channel passes 76 million views, and Pirelli, Goodyear and Continental each issue press releases for Tyre Reviews test wins in the same year. Owner data passes 6 billion miles, and a preparatory study for the European Commission's tyre ecodesign rules cites our comfort ratings.
- 2026
The Tyre Reviews Score is rebuilt to compare results across tests, and the method for scoring our own tests is published. The European Commission names Tyre Reviews among its sources in a regulation on tyre imports.
Our reach
4,700+ tyre patterns reviewed and rated, 1,000+ expert tyre tests from publications worldwide, and over 3 million visitors a month in 45+ countries.
300,000+ subscribers and 90 million+ views, with each video watched around 500,000 times on average.
6 billion+ miles of owner tyre data, an estimated 12 million tyre purchase decisions influenced every year, and real-world feedback on every major brand.
As featured in
Jonathan Benson and Tyre Reviews have been featured as tyre testing experts in broadcast, print and online media.
Our tests have also been reported by Road & Track, Jalopnik, Popular Mechanics, evo, Carscoops and InsideEVs, and by motoring publications in 12 languages. The full list is in Who cites Tyre Reviews.
Frequently asked questions
How does Tyre Reviews test tyres?
We run controlled comparative tests at professional proving grounds in Europe and the United States, including Utah Motorsports Campus. Braking distances, lap times, grip, aquaplaning resistance, noise and comfort are measured with calibrated instruments, rolling resistance and tread wear by specialist laboratories, and reference tyres are run throughout each test to correct for changing conditions. Every measured result is published with the test. The procedures are set out in How we test tyres.
Is Tyre Reviews independent?
Yes. We have never accepted payment for a review or a test result. Test tyres are bought anonymously at retail wherever possible, and advertising and editorial are completely separate. Michelin, Continental, Pirelli, Goodyear and Hankook cite our results on their own websites alongside publications such as Auto Bild, ADAC and evo, and they would not reference a source they could influence. The rules are in Ethics and independence.
Is Tyre Reviews a reliable source?
Tyre makers, safety organisations and public bodies treat our results as evidence. The European Commission names Tyre Reviews among its sources in a 2026 regulation, and researchers at its Joint Research Centre have analysed our data. Michelin names Tyre Reviews alongside ADAC and Auto Bild as an independent review, Goodyear describes us as "a leading source of independent tyre information", Continental, Goodyear, Pirelli and Nokian Tyres have quoted Jonathan Benson by name, and TyreSafe, the UK tyre safety charity, works with us as a partner. Every Tyre Reviews test publishes its measured results, test tyres are bought anonymously at retail wherever possible, and we have never accepted payment for a review or a test result.
Who is behind Tyre Reviews?
Tyre Reviews was founded in 2006 by Jonathan Benson, an independent tyre tester. Jonathan trained with several tyre manufacturers before starting the Tyre Reviews testing programme, runs every Tyre Reviews test himself, and has been featured on BBC Radio 4, in Top Gear Magazine, MotorTrend and Motor1.
Which tyre manufacturers cite Tyre Reviews?
Nine manufacturers cite our results on their own websites. Michelin lists Tyre Reviews among the test publications fully independent of Michelin, alongside ADAC, Auto Bild and evo. Continental, Goodyear, Pirelli and Nokian Tyres have quoted Jonathan Benson by name. Hankook shows Tyre Reviews awards on its product pages, Bridgestone in its press releases and advertising, and Apollo Tyres (Vredestein) and Falken cite our results too. Our results also appear in Continental's annual report, a Hankook report to investors and Apollo's investor presentation. Retailers including Black Circles, Halfords, National Tyres, HiQ and Oponeo also show our results.
How is the Tyre Reviews Score calculated?
The score on each tyre page combines every independent test the tyre has been in with vetted owner reviews. Results are compared across tests through the tyres those tests share, and each tyre is ranked against tyres of its own season and class. The method is explained in The Tyre Reviews Score. The overall result within one of our own tests is calculated differently, as set out in How we score our tests.
Where is Tyre Reviews based?
Tyre Reviews is the trading name of Tire Reviews LLC, a company registered in Utah, USA, and based at Utah Motorsports Campus. We test at professional proving grounds in Europe and North America, in summer, winter, snow, ice and off-road conditions. Company details are in the Legal Notice.
Get in touch
We welcome enquiries about tyre testing, consulting, industry partnerships and media appearances.