Tyre Launches

April 14, 2025First Look: The New BFGoodrich g-Force Phenom T/ABFGoodrich is re-entering the ultra-high performance (UHP) summer tyre space in 2025 with the launch of the g-Force Phenom T/A — and they're targeting... February 25, 2025New Pirelli Cinturato C3 Sets Dry Braking Benchmark in TestingPirelli have just launched the replacement to the Pirelli Cinturato P7 C2, and naturally they've kept their next generation naming conventions as logi... February 17, 2025BFGoodrich Launches New Ultra High Performance Summer Tyre: g-Force Phenom T/ABFGoodrich has launched its latest ultra high performance summer tyre, the g-Force Phenom T/A. The new model enters a competitive segment with strong... February 6, 2025Michelin Launches New e.Primacy All-Season TyreMichelin has released its new e.Primacy All-Season tyre, targeting North American drivers who want better efficiency across all powertrain types. The... February 5, 2025Continental Launches New EcoContact 7 RangeContinental's latest summer tyre range brings two new models to market - the EcoContact 7 and EcoContact 7 S. The tyres mark a step forward in Contine... January 22, 2025Nokian Launches Surpass AS01 UHP All-Season TyreNokian has released their latest ultra-high-performance all-season tyre, the Surpass AS01, now shipping to North American dealers. The new model intro... January 9, 2025The Michelin Primacy 5 is Here!Michelin has announced the Primacy 5, a new tyre for passenger cars and SUVs that brings substantial improvements in key performance areas. The new Pr... August 20, 2024Goodyear Assurance WeatherReady 2 - LaunchedGoodyear has introduced the Assurance WeatherReady 2, a new all-weather tyre that claims to set a new performance standard in the category. Building o... August 13, 2024Hankook Dynapro HPX and Bridgestone Dueler A/T Ascent LaunchedToday sees the launch of not one, but two new SUV all terrain, all-wheel-drive tyres. Hankook has introduced the Dynapro HPX, while Bridgestone has la... January 29, 2024Falken Aklimate - LaunchedFalken have just launched their first ever North American all weather product - the new Falken Aklimate. Like other all weather tyres in this quickly... January 25, 2024Nokian Remedy WRG5 - LaunchedAs the popularity of all-weather tyres rapidly grows in many areas of North America, Nokian has refreshed its offering to cater to this market. The ne... January 24, 2024Falken Wildpeak AT4W - LaunchedOne of the most popular all terrain tyres on the market, the Falken Wildpeak A/T3W, has just been replaced by the Falken Wildpeak A/T4W, and it looks... October 4, 2023Pirelli P Zero E - Launch ReportPirelli has introduced the P Zero E, a new ultra-high-performance (UHP) tyre designed primarily for battery electric vehicles (BEVs), and with the new... September 7, 2023Bridgestone Potenza Sport AS - Launch ReportBridgestone, the world's largest tyre and rubber company, has rolled out a new addition to their Potenza series: the Potenza Sport AS. Developed by a... August 2, 2023General G-Max AS07 - LaunchedJust days after Tyre Reviews tested the General G-Max AS05, General Tire has unveiled its latest version of the ultra high performance all season tyre... July 6, 2023Pirelli P Zero Trofeo RS - LaunchedPirelli has just launched the P Zero Trofeo RS, a new iteration of the semi-slick tyre for automakers focusing on the performance optimization of thei... June 27, 2023Bridgestone Introduces Turanza EV Grand Touring TyreIn a significant announcement, Bridgestone Americas has launched the Turanza EV grand touring all season tyre, a first of its kind offering from the c... June 16, 2023Pirelli P Zero AS Plus 3 - Launch and First Drive ReportThe ultra high performance all season tyre category is having a very interesting 2023! The category is currently led by the Continental ExtremeContact... June 10, 2023Bridgestone Dueler All Terrain AT002 - LaunchedBridgestone has recently announced the release of its new all terrain tyre, the Bridgestone Dueler All-Terrain A/T002. This product showcases the comp... May 22, 2023Continental AllSeasonContact 2 - LaunchedContinental has unveiled its latest all season product, the Continental AllSeasonContact 2. This new all-season tyre is a significant upgrade from its... May 18, 2023Falken EUROALL SEASON AS220 PRO - LaunchedFalken just become the first brand to launch a modern ultra high performance all season tyre in Europe, with the new Falken EUROALL SEASON AS220 PRO. May 13, 2023Bridgestone Turanza All Season 6 - Launched April 20, 2023BFGoodrich ActivAir: The Ultimate Tire-Inflation System for Off-Road EnthusiastsAs deflating and inflating your tyres is perhaps the most tedious part of taking your vehicle on to the dirt, off-roading enthusiasts have been search... March 28, 2023Exclusive: The Michelin Pilot Sport S 5 is here!In this article I'll be sharing exclusive information about the brand new Michelin Pilot Sport S 5!If you're reading this article I'm 100% sure you wi...