Falken ZIEX ZE310 EcoRun vs Pirelli CINTURATO P7
- TR Score
- 8.4/10
- Owners say
- 80% · 119
- TR Score
- 8.4/10
- Owners say
- 73% · 192
The Falken ZIEX ZE310 EcoRun and the Pirelli CINTURATO P7 have met in 4 independent tests and the record is level at 2-2. The ZIEX ZE310 EcoRun resisted straight aquaplaning at a 2.5% higher speed; the CINTURATO P7 had 7.8% lower rolling resistance.
Data updated
Which should you buy?
Choose Pirelli Cinturato P7 if you prioritize fuel economy, wet-road confidence, and a refined on-road feel. Choose Falken ZIEX ZE310 EcoRun if you want the best value, quieter cruising, stronger aquaplaning resistance, and occasional light off-road traction in SUV use.
Where the ZIEX ZE310 EcoRun is stronger
- Strong aquaplaning resistance (often top-tier in straight and curved tests)
- Lower external noise and good ride refinement
- Excellent value pricing versus peers
Where the CINTURATO P7 is stronger
- Best-in-class rolling resistance and strong fuel efficiency
- Consistently better wet and dry handling/braking than Falken in multiple tests
- Refined cabin quietness and ride comfort
The bullet points are analysis of the shared tests and of owner reviews; the measured wins in each discipline are in the tables below. Where the two disagree, the figures are right.
ZIEX ZE310 EcoRun vs CINTURATO P7 at a glance
| Category | ZIEX ZE310 EcoRun | Gap | CINTURATO P7 |
|---|---|---|---|
| Shared tests won4 shared tests | 2 | 2 | |
| Dry5 measurements | 1 | The CINTURATO P7 averaged a 1.1% higher speed on the dry handling course (2 tests) | 3 |
| Wet9 measurements | 2 | The CINTURATO P7 stopped 3.1% shorter in the wet (2 tests) | 7 |
| Off road5 measurements | 4 | 1 | |
| Comfort3 measurements | 2 | The ZIEX ZE310 EcoRun was 1.1 dB quieter (2 tests) | 1 |
| Value2 measurements | 0 | The CINTURATO P7 had 7.8% lower rolling resistance (2 tests) | 2 |
| Tyre Reviews Scoreevery test and review we hold | 8.4/10 | Level | 8.4/10 |
| Owner rating119 and 192 reviews | 80% | The ZIEX ZE310 EcoRun by 7 points | 73% |
| Would buy againshare of owners | 78% | The ZIEX ZE310 EcoRun by 25 points | 53% |
| Sizes madeEU label registrations | 86 | 42 sizes made in both | 68 |
Wins count every measurement the shared tests recorded for both tyres; a tick marks the tyre ahead on that line. Subjective driver scores count as wins but are never averaged, because each test uses its own scale.
Head to head in 4 tests, 2019 to 2024
Each row is one published test in which both tyres ran on the same car, in the same size, on the same day. The line is the whole field, winner on the left.
| Test | ZIEX ZE310 EcoRun | Field | CINTURATO P7 |
|---|---|---|---|
| 2024 Auto Express Summer Tyre Test | P8 of 8 | P6 of 8 | |
| 2023 Best SUV Tyres Tested | P3 of 12 | P6 of 12 | |
| 2019 ACE Summer Tyre Test | P5 of 9 | P9 of 9 | |
| 2019 AMS Summer SUV Tyre Test | P8 of 11 | P4 of 11 |
Performance profile
7 measurements from the 4 shared tests, each tyre shown as its share of the better figure in every test.
Where each is furthest ahead
ZIEX ZE310 EcoRun
CINTURATO P7
Point at or tap any spoke for both tyres' figures.
In each test the better of the two figures counts as 100% and the other as its share of it, so a 36 m stop against 34.2 m is 95%; each spoke averages the shared tests that recorded it. The scale stops at 97%: a point further in sits on the hub's edge, hollow. 10 measurements recorded in only one shared test are left off; every measurement is in the table further down.
Where each scores higher
ZIEX ZE310 EcoRun
CINTURATO P7
Point at or tap any spoke for both tyres' figures.
Category scores are percentiles among tyres of the same season and class: 90 means this tyre out-performs 90% of them, measured across every test we hold, not only the ones it appeared in.
Where owners rate each higher
ZIEX ZE310 EcoRun
CINTURATO P7
Not ahead in any category
Point at or tap any spoke for both tyres' figures.
Owners rate the ZIEX ZE310 EcoRun 80% from 119 reviews and the CINTURATO P7 73% from 192. Each spoke is one question owners answer out of 10; reviews are vetted by hand before publication.
Every measurement, side by side
Averages of the figures both tyres posted in the same tests. The gap is the average of each test's own gap, so figures from different cars and years are never mixed. Open a discipline for its measurements, and a measurement for every test's figure.
| Measurement | ZIEX ZE310 EcoRun | Gap | CINTURATO P7 | Wins | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36.85 | 1.6% | 36.3 | 1-1 | |||||||||
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| 102.2 | 1.1% | 103.3 | 0-1 | |||||||||
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| scored | 28.6% | scored | 0-1 | |||||||||
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| 45.1 | 3.1% | 43.85 | 0-2 | |||||||||
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| 85.25 | 0.8% | 85.95 | 0-2 | |||||||||
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| scored | 14.3% | scored | 0-1 | |||||||||
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| 15.01 | 3.7% | 14.46 | 0-1 | |||||||||
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| 85.05 | 2.5% | 83.15 | 2-0 | |||||||||
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| 2.88 | 1% | 2.91 | 0-1 | |||||||||
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| 8,140 | 14% | 7,140 | 1-0 | |||||||||
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| 66.4 | 0.3% | 66.6 | 0-1 | |||||||||
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| 8,422 | 5.3% | 7,998 | 1-0 | |||||||||
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| 2,444 | 2% | 2,397 | 1-0 | |||||||||
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| 2,870 | 22.8% | 2,337 | 1-0 | |||||||||
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| scored | 42.9% | scored | 0-1 | |||||||||
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| 71.2 | 1.1 dB | 72.3 | 2-0 | |||||||||
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| 8.95 | 7.8% | 8.23 | 0-2 | |||||||||
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Braking distances and lap times are better when lower; speeds, wear and grip figures when higher. A test's figures are its own: sizes, cars, surfaces and temperatures differ from one to the next, which is why the averages here are only ever of tests the two tyres shared. "Scored" rows are subjective driver ratings: each test uses its own scale, so only the wins are counted.
Scores beyond the shared tests
On the Tyre Reviews Score, which weighs every test and review we hold, the ZIEX ZE310 EcoRun scores 8.4 and the CINTURATO P7 8.4 out of 10.
| ZIEX ZE310 EcoRun | Category | CINTURATO P7 | ||
|---|---|---|---|---|
| 70 | Dry | 73 | ||
| 79 | Wet | 72 | ||
| 62 | Comfort | 78 | ||
| 42 | Value | 69 | ||
Category scores are percentiles among tyres of the same season and class: 90 means this tyre out-performs 90% of them, measured across every test we hold, not only the ones it appeared in.
What owners say
| ZIEX ZE310 EcoRun | Category | CINTURATO P7 | ||
|---|---|---|---|---|
| 8.6 | Dry Grip | 8.3 | ||
| 8.2 | Wet Grip | 7.3 | ||
| 8.1 | Road Feedback | 7.4 | ||
| 8 | Handling | 7.5 | ||
| 7.7 | Wear | 6.9 | ||
| 7.9 | Comfort | 7.4 | ||
Owners rate the ZIEX ZE310 EcoRun 80% from 119 reviews and the CINTURATO P7 73% from 192. Reviews are vetted by hand before publication; ownership is not verified.
Falken ZIEX ZE310 EcoRun
- 80%from 119 reviews
- 78%would buy again
- 1,000,122 milesdriven by reviewers
Drivers generally describe the Falken ZIEX ZE310 EcoRun as an excellent value summer touring tyre with strong wet-weather safety (including aquaplaning resistance) and confident dry grip, often punching above its price class. A very common highlight is low cabin noise and an overall smooth, secure feel, with many users also reporting good wear life over high mileage. The most recurring drawbacks are higher rolling resistance (fuel consumption increase for some cars) and a softer/less precise steering feel that can disappoint more performance-focused drivers, with a subset also finding the ride firmer on rough roads.
- Strong wet grip and reassuring aquaplaning resistance
- Good dry grip and braking
- Low road noise / quiet cabin
- Good value for money
- Higher rolling resistance leading to increased fuel consumption for some drivers
- Soft sidewalls or less precise steering/feedback (not ideal for hard sporty driving)
- Firm/harsh ride on rough roads for some vehicles/setups
Summarised by AI from 107 vetted reviews; the reviews themselves are on the tyre page.
All 119 ZIEX ZE310 EcoRun reviewsA quiet tire, very predictable/forgiving at the limit, especially in the rain, with a soft sidewall.These miles were covered with spirited driving on winding roads.
Pirelli CINTURATO P7
- 73%from 192 reviews
- 53%would buy again
- 2,656,303 milesdriven by reviewers
Owners most consistently praise the Pirelli CINTURATO P7 for its strong dry grip and secure, predictable road manners, with many also finding it generally comfortable for everyday and motorway use. Wet grip and road noise are far more divisive, with feedback split between “excellent” and distinctly underwhelming, especially in colder, wetter conditions. Longevity is the biggest talking point: almost half of reviewers mention tread life and opinion is evenly split, with many reporting quicker-than-expected wear. A smaller but notable minority (around one in eight) also complain about weak-feeling sidewalls and muted steering feedback, and around one in ten report puncture or sidewall-damage issues.
- Strong dry grip
- Comfortable, smooth ride
- Predictable dry handling
- Confidence in the wet for some drivers
- Inconsistent tread life; many report fast wear
- Weak/soft sidewalls and sidewall damage
- Poor steering feedback and feel
Summarised by AI from 156 vetted reviews; the reviews themselves are on the tyre page.
All 192 CINTURATO P7 reviewsPirelli tyres were not good - replaced with Michelin which so far are much better
Sizes, EU label and lineage
From the EU label registrations for each tyre: 86 sizes of the ZIEX ZE310 EcoRun and 68 of the CINTURATO P7, 42 of them made in both.
| Category | ZIEX ZE310 EcoRun | CINTURATO P7 |
|---|---|---|
| Season | Summer | Summer |
| Sizes made | 86 sizes, 14 to 19 inch | 68 sizes, 15 to 20 inch |
| Made in both | 42 sizes 195/55 R15195/50 R16195/55 R16195/60 R16205/50 R16205/55 R16205/60 R16215/45 R16215/55 R16215/60 R16225/50 R16225/55 R16and 30 more | |
| EU label wet grip | A100% | B60%A35%C4%D0%E0% |
| EU label rolling resistance | D50%C47%B2%A1% | C48%B23%A16%D13% |
| EU label noise | 67-72 dB A74%B26% | 66-72 dB B75%A24%C0% |
| On the market since | 2017 | 2008 |
| Replaced | Falken ZIEX ZE914 EcoRun (2012) | - |
| Replaced by | Falken ZIEX ZE320 | Pirelli Cinturato P7 Blue |
Label grades are shown as the share of registered sizes carrying each grade, so "B (88%), C (12%)" means most sizes are B. Grades vary by size; check the label for yours.
Reading the results
Written from the test results and owner reviews above. It is analysis, not a measurement: where it and the tables disagree, the tables are right.
This head-to-head pits two well-known premium-touring summer tyres against each other: the Falken ZIEX ZE310 EcoRun and the Pirelli Cinturato P7 (P7C2). Across four shared tests spanning compact to SUV fitments, both target everyday road use with comfort and efficiency in mind, but take different routes to get there.
The Pirelli consistently trades outright grip for class-leading efficiency and refinement, while the Falken leans on strong aquaplaning resistance, quieter road manners, and standout value. In mixed weather and light off-road SUV scenarios, the results diverge in telling ways-particularly in wet braking/handling (favoring Pirelli) versus aquaplaning stability and price (favoring Falken).
Conclusion
Patterns across tests are clear: the Pirelli prioritizes low rolling resistance and balanced, confidence-inspiring handling, especially in the wet, often stopping shorter and carrying higher speeds in both wet and dry handling. The Falken counters with superior aquaplaning resistance, lower noise, and a significantly lower purchase price, plus unexpectedly strong traction on loose surfaces in SUV testing.
If your priority is efficiency and wet-road assurance, the Cinturato P7 is the safer bet despite some below-average dry braking in select tests. If value, quietness, and high-speed stability through standing water matter most-or you occasionally tackle gravel, grass, sand, or mud in an SUV-the ZE310 EcoRun offers excellent bang for the buck. The practical takeaway: pick Pirelli for fuel economy and wet grip confidence; pick Falken for budget-friendly comfort and aquaplaning security.
ZIEX ZE310 EcoRun vs CINTURATO P7: your questions
Is the Falken ZIEX ZE310 EcoRun or the Pirelli CINTURATO P7 the better tyre?
The Falken ZIEX ZE310 EcoRun and the Pirelli CINTURATO P7 have met in 4 independent tests and the record is level at 2-2. On the Tyre Reviews Score, which weighs every test and review we hold, the ZIEX ZE310 EcoRun scores 8.4 and the CINTURATO P7 8.4 out of 10.
Which is better in the wet, the ZIEX ZE310 EcoRun or the CINTURATO P7?
The CINTURATO P7 led 7 of the 9 wet measurements the shared tests recorded. On average it stopped 3.1% shorter in the wet across 2 tests.
Which is better in the dry?
The CINTURATO P7 led 3 of the 5 dry measurements the shared tests recorded. On average it averaged a 1.1% higher speed on the dry handling course across 2 tests.
Which lasts longer and costs less to run?
The CINTURATO P7 had 7.8% lower rolling resistance (2 tests). Owners rate wear 7.7/10 for the ZIEX ZE310 EcoRun and 6.9/10 for the CINTURATO P7.
Which is quieter and more comfortable?
The ZIEX ZE310 EcoRun was 1.1 dB quieter (2 tests). Owners rate comfort 7.9/10 for the ZIEX ZE310 EcoRun and 7.4/10 for the CINTURATO P7.
What do owners say?
Owners rate the ZIEX ZE310 EcoRun 80% from 119 reviews and the CINTURATO P7 73% from 192. 78% of ZIEX ZE310 EcoRun owners would buy it again, against 53% for the CINTURATO P7.
Are they available in the same sizes?
The ZIEX ZE310 EcoRun is made in 86 sizes (14 to 19 inch) and the CINTURATO P7 in 68 (15 to 20 inch). 42 sizes are available in both. On the EU label the ZIEX ZE310 EcoRun is graded A for wet grip and D for rolling resistance in most sizes; the CINTURATO P7 B and C.
Which is the newer tyre?
The ZIEX ZE310 EcoRun is the newer design: it reached the market in 2017, the CINTURATO P7 in 2008. The ZIEX ZE310 EcoRun replaced the Falken ZIEX ZE914 EcoRun.
More comparisons with these tyres
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Where this data comes from
Finishing positions and measurements are transcribed from each published test. A test only counts here when both tyres ran in it, so every figure was recorded on the same car, size and day as the one it is compared to.
About the TR Score
The Tyre Reviews Score rates each tyre out of 10 from every independent test result and vetted owner review we hold, so two tyres can be compared even before a test has run them together.
Who does the testing
Every test published as a Tyre Reviews test is run by Jonathan Benson, who has been testing tyres independently since 2007.


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