Optimo Tyres

Hankook Tire has introduced its new Optimo sub-brand in Europe to strengthen its market presence and better meet customer needs. Building on Hankook's legacy of quality, Optimo offers a streamlined range of summer, winter, and all-season tyres designed for performance and reliability. Inspired by Hankook's successful all-season tyres, Optimo reflects a commitment to innovation and customer satisfaction, complementing the company's existing Laufenn brand and premium offerings. Expansion beyond Europe is planned for later in 2025.